Archives for the month of: March, 2004
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WINKsite Ranks Among The Top Applications In Openwave's New "Mobile Applications Directory"

March 4, 04 //
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Now available online is Openwave's Mobile Applications Directory which contains a library of over 10,000 qualified applications and content that are based on MMS, Java, XHTML and WAP, giving carriers “ideas on how to broaden their subscriber base worldwide.” (Note: Submitted from over 100,000 registered developers contributing.)

For the third year running WINKsite has earned top honors from Openwave capturing 5 out of 5 star ratings for both it's content and technical excellance. In addition, WINKsite is now a featured application in Openwave's showcase where they “highlight new best-of-breed wireless applications” from their Developer Network members every month.

Openwave writes, “When you want to create your own mobile application easily and quickly, turn to WINKsite. Wireless Ink offers users a no-hassle approach to joining the wireless generation.”

WINKsite is also featured as a top application in the following categories: Communications, Virtual Communities, Chat, Directory Services, Personal Pages and Download Fun. Thanks Openwave!

Attracting Loyal Users
Multimedia messaging, Internet browsing and downloads are the latest in mobile technologies. But launching a new data service does not guarantee that subscribers will respond enthusiastically and remain loyal.

Did you know …

… Only 30% of subscribers who try a service for the first time navigate beyond the home page?

… First time subscribers typically try only one or two sites before they give up?

… A carriers most profitable service opportunities could be hidden, attracting as little as 3% of your subscriber base!

To be truly successful, operators must retain those first-time users–since many do not return–and keep these users loyal by continually adding new enhancements, information and usability.

Wireless Ink can help operators increase user adoption and revenue.
Learn more

Latest Pew Internet Study: 44% Of Americans – More Then 53 Million Adults Create Online Content

March 3, 04 //
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Jeff Jarvis at Buzzmachine.com wrote 3/3/04:

“Generation C : The very good Trendwatching newsletter (which keeps getting caught in my spam filter like a dolphin in the tuna net) continues the cultural meme of the culture creating its own content. The other day, I talked about consumers not just consuming anymore. Yesterday, Pew said that 44 percent of online users create content.

Now Trendwatching gives it a name:

The GENERATION C phenomenon captures the tsunami of consumer generated 'content' that is building on the Web, adding tera-peta bytes of new text, images, audio and video on an ongoing basis.

The two main drivers fuelling this trend?

  1. The creative urges each consumer undeniably possesses. We're all artists, but until now we neither had the guts nor the means to go all out.
  2. The manufacturers of content-creating tools, who relentlessly push us to unleash that creativity, using — of course — their ever cheaper, ever more powerful gadgets and gizmos. Instead of asking consumers to watch, to listen, to play, to passively consume, the race is on to get them to create, to produce, and to participate.

Examples: Not just weblogs but also phone-camera users napping up a storm; Canon selling professional-quality equipment to nonpros; HP et al selling the wonders of digital photography; make-your own music tools (they don't even mention Garageband).

So maybe instead of consumers, we're all creators. We create content. We create capital. We create demand.“

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