Brand Attention Mobile SEO and QR code specialists utilise qr code technology in their mobile search engine optimisation offering. However, the pet shop boys got it wrong with their qr codes. Instead of sending people to mobile websites, they sent them to normal web pages, meaning users were left on websites that did not display properly. Using QR codes as hyperlinks, means you must send the user to a site designed specifically for mobile platforms if you do not want to limit the user in terms of functionality.

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http://www.brandattention.com