David Harper’s Different Things

For all of you who dig QR Codes this is for you.
(Scott forgive me.)

Watch the Pet Shop Boys Video in Wide Format: http://www.petshopboys.co.uk/splash.html

The video sets out to amplify the message of the song. The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Code links in the video are a catalogue of online content about issues of civil liberties, as well as links that will give you the opportunity to get involved in campaigning against the erosion of our personal freedom.

I think we found our theme song for MobileCamps.

HP asks, “So how important is mobile for social marketing?”

HP then answer’s their own question, “In short, very.”

I have to agree.

HP’s The Digital Mindset Blog::

• John Hadl, whom Brandweek called “the father of mobile marketing” and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the “premier consumer connection and medium for insights available for marketers.”
• Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
• In his keynote at Mplanet 2006, AT&T’s COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
• Wireless Week’s Brad Smith suggests mobile advertising may be poised to explode next year.
• Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen’s view, “if you are not on mobile, you won’t be relevant soon.”
• Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

Note: Winksite is mentioned in the post as an example of a mobile web 2.0 mashup, where web content is automatically repurposed for mobile consumption making it “almost trivial to mobilize one’s blog.”

We have merged MobileBarCodeCamp with MobileCamps, since the overlap of both events are big enough to make it into one.

Everyone who has RSVP’d for the NYC event has been moved over to MobileCampNYC2.

The idea is to have a dedicated track for all things related to Barcodes, RFID and Physical Hyperlinking in general. For this track we will have 10 sessions dedicated to one room (although it is still possible to use free spots on the main grid later.) I will be curating this track so please send an email introducing yourself if you would like to hold a session to dharper {AT} wirelessink {DOT} com.

MobileCamps bring together mobile enthusiasts, explorers and professionals to share the current state and their visions for the future direction of mobility. MobileCamps hope to support the many voices helping to unlock the potential of a truly digital life. Topics may include - but are not limited to - mobile gaming, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, mobile storytelling, the importance of open standards, protocols, and platforms, linux based devices, and mobility on other continents. Nokia Nseries is sponsoring.

Upcoming MobileCamps:
Follow the links below for venue and RSVP information.

• MobileCampLA, 28th of October!
• MobileCampSF, 3rd of November
• MobileCampNYC2, 10th of November

Please note that we are going to have a limit of 150 people to take part in this camp so RSVP while you can.