David Harper’s Different Things

For all of you who dig QR Codes this is for you.
(Scott forgive me.)

Watch the Pet Shop Boys Video in Wide Format: http://www.petshopboys.co.uk/splash.html

The video sets out to amplify the message of the song. The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Code links in the video are a catalogue of online content about issues of civil liberties, as well as links that will give you the opportunity to get involved in campaigning against the erosion of our personal freedom.

I think we found our theme song for MobileCamps.

HP asks, “So how important is mobile for social marketing?”

HP then answer’s their own question, “In short, very.”

I have to agree.

HP’s The Digital Mindset Blog::

• John Hadl, whom Brandweek called “the father of mobile marketing” and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the “premier consumer connection and medium for insights available for marketers.”
• Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
• In his keynote at Mplanet 2006, AT&T’s COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
• Wireless Week’s Brad Smith suggests mobile advertising may be poised to explode next year.
• Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen’s view, “if you are not on mobile, you won’t be relevant soon.”
• Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

Note: Winksite is mentioned in the post as an example of a mobile web 2.0 mashup, where web content is automatically repurposed for mobile consumption making it “almost trivial to mobilize one’s blog.”

MobileBarCodeCamp is bringing together mobile enthusiasts, explorers, authors, designers, architects, producers and professionals in North America to share the current state and their visions for the future direction of mobile bar codes and other cellphone-readable physical hyperlinks. MobileBarCodeCamp hopes to support the many voices helping to unlock the potential of a “hyperlinked first life”. Topics may include - but are not limited to - mobile code formats, mobile code readers, mobile gaming, bar code art, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, the importance of open standards, protocols, and platforms, and mobile bar code usage on other continents.

We are extremely interested in having the various Bar Code Platform & Reader companies represented at this event.

MobileBarCodeCamp grows by word of mouth (and word of blog). Tell your friends and people that you think will enjoy sharing a day with likeminded.

Go to the BarCamp page for details and sign up.

For those who asked to be involved from a volunteer and sponsorship perspective - yes - we need your help.

Cheers,
David Harper
Founder, Winksite
Co-Founder, Mobile Monday NY