David Harper’s Different Things

HP asks, “So how important is mobile for social marketing?”

HP then answer’s their own question, “In short, very.”

I have to agree.

HP’s The Digital Mindset Blog::

• John Hadl, whom Brandweek called “the father of mobile marketing” and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the “premier consumer connection and medium for insights available for marketers.”
• Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
• In his keynote at Mplanet 2006, AT&T’s COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
• Wireless Week’s Brad Smith suggests mobile advertising may be poised to explode next year.
• Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen’s view, “if you are not on mobile, you won’t be relevant soon.”
• Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

Note: Winksite is mentioned in the post as an example of a mobile web 2.0 mashup, where web content is automatically repurposed for mobile consumption making it “almost trivial to mobilize one’s blog.”

We have merged MobileBarCodeCamp with MobileCamps, since the overlap of both events are big enough to make it into one.

Everyone who has RSVP’d for the NYC event has been moved over to MobileCampNYC2.

The idea is to have a dedicated track for all things related to Barcodes, RFID and Physical Hyperlinking in general. For this track we will have 10 sessions dedicated to one room (although it is still possible to use free spots on the main grid later.) I will be curating this track so please send an email introducing yourself if you would like to hold a session to dharper {AT} wirelessink {DOT} com.

MobileCamps bring together mobile enthusiasts, explorers and professionals to share the current state and their visions for the future direction of mobility. MobileCamps hope to support the many voices helping to unlock the potential of a truly digital life. Topics may include - but are not limited to - mobile gaming, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, mobile storytelling, the importance of open standards, protocols, and platforms, linux based devices, and mobility on other continents. Nokia Nseries is sponsoring.

Upcoming MobileCamps:
Follow the links below for venue and RSVP information.

• MobileCampLA, 28th of October!
• MobileCampSF, 3rd of November
• MobileCampNYC2, 10th of November

Please note that we are going to have a limit of 150 people to take part in this camp so RSVP while you can.

I’ll be speaking about Winksite at the NY Web 2.0 Meetup on September 24th. Hope to see you there. - David Harper

The September Web 2.0 Meetup may be three weeks away (Monday September 24th), but we’re ready to announce a few details about the event.

First, as fall approaches, we’ve decided to add a few new features. We’ve decided upon a mobile theme for the the September Web 2.0 Meetup. We’re going to choose a different theme every month so that we can showcase many of the new and innovative companies in New York who fall into a specific category.

Next, our presenter, John C. Havens, will be streaming the event live via his company, BlogTalkRadio.com. John will not only be fielding questions from our live audience, but his listeners online as well. (We’ll hopefully have our own video equipment set up as well so that we may stream the event live online).

Our other two confirmed presenters are Socialight and Winksite.

Socialight allows its user to use their mobile phones to “…create, share, and discover virtual Sticky Notes placed at specific locations using your mobile phone or the web.” An example of Socialight’s service include posting a review about a restaurant your friends can read, or you can learn about specific landmarks in an area with additional information before you’re even there. Some of their new features include adding text and photos as well as (soon) video and audio clips. CEO Dan Melinger will be both speaking and presenting on behalf of the company.

Winksite is a company that focuses upon mobile social networking. Users are allowed to create their own personalized website/profile, which are accessible on both regular and mobile Internet browsers, and establish connections with other members of the service. Other additional features include the addition of Twitter, comments, places you like, and more. David Harper, founder of Winksite, is also the co-founder of Mobile Monday NY.

Click here to RSVP to the Web 2.0 September 2007 Meetup, or stop on by on Monday September 24th. We’re holding the event at Slate Plus, which is located at 54 West 21st Street.