I think the key point here is that….”Mowser was filling a temporary
problem”, with the release of the iPhone and the imminent release of
Android OS on the horizon and the sure but steady improvements in the
Windows Mobile 6 OS I think Russell is throwing in the towel as handsets
are getting “good enough to no longer need Mowser”.

I like Russell, I’ve been a long time reader of his excellent blog and
an occasional user of his Mowser application. Now do I think he threw it
in too early with only 12 months operation - sure but that’s because I’m
a serial startup entrepreneur with 2 listed companies under my belt.

As an employee of http://www.Amethon.com one of the worlds first mobile
browser specific analytics applications I for one am seeing huge growth
in mobile content.

Amethon’s clients are seeing traffic build month on month, and yes I
think a lot of that has to do with better quality handsets and better
quality browsers and most importantly higher data speeds with somewhat
more reasonable flat rate unlimited data plans.

With a better user experience more people are finding the convenience of
accessing content on the move …..or standing still but getting it
right where they are standing with a mobile device never far from their
hand ….

The best part about this mobile content is the volume of advertising
coming into the space is funding a better user experience, and with
tools like Amethon Mobile Analytics users analytics information and a
solid roi can be demonstrated against this advertising spend.

Am I sad to see Mowser go, yes - Will Russell bounce, for sure - one of
the smartest pioneers in the mobile business, Do I think USA consumers
are a little behind eastern consumer patterns in mobile content
consumption - YES but that has more to do with carriers and handsets
than personal desires and usage patterns.

The mobile space is just taking off, with all the fallouts and successes
that there was in the desktop browser wars in the 1990’s.

Watch this space and get in early……your customers are waiting.

Regards,
Dean Collins
http://www.Amethon.com