David Harper’s Different Things

The October MobileMonday NY will be held on Monday, the 24th at Google. The topic will be Mobile Local Search. Please forward this on to anyone who might be interested, and invite them to join the discussion group. Looking forward to seeing everyone again.

Date/Time: Monday, Oct. 24, 7pm - 9ish

Cost: Free

Topic: Mobile Local Content

Planned Agenda:

• Quick welcome/intro
• Speakers:
  • Sean Owen, Google (Google Mobile � Local Search
  • Dan Entin, Zagat (ZAGAT TO GO for Mobile Phones )
  • Chuck Fletcher, Mologogo (Mologogo)
  • Tricia Han, Vindigo (Vindigo City Guide)
• Open discussion/networking

Venue: Google's NYC Offices at 1440 Broadway, NYC
(View of Time Square from Google's offices.)

Map: 1440 Broadway, NYC

RSVP: If you're planning on attending, could you quickly RSVP to Sean Owen (srowen AT gmail DOT com) with your name and number of guests. A better estimate of the number of attendees will help me make sure we have enough room.

Next Month: The topic for November will be Mobile Advertising. If anyone has something appropriate they would like to present/demo, please contact us on the discussion group. We are also looking for a venue.

MobileMonday New York is a community of NY metro area mobile professionals. The open community promotes the mobile industry and fosters cooperation and networking among industry people and their companies by providing opportunities for personal and virtual contacts.

The NY Chapter of Mobile Monday's joins groups worldwide:

• Austin
• Helsinki
• Los Angeles
• Milan
• New York
• Raleigh
• Rome
• San Diego
• Silicon Valley
• Tokyo

We’ve been seeing great turnout at our first few meetings this summer and our recent event held at the Associated Press world headquarters was the largest gathering yet. MoMo NY's end of the month October '05 event will be held at Google's NY office - details will be available over the next week on our blog located at http://www.momo-ny.com/ or http://www.mobilemonday-ny.com/.

Anyone with an interest in wireless/mobile is welcome, so please pass the word and bring along others! If you have any ideas or suggestions on future Mobile Monday gatherings, please come and share them with us or email me directly at events (at) wirelessink (dot) com

We also have a Discussion Group. This is where we'll exchange ideas for upcoming events and just talk about mobility in general.

Your participation is key in making this all worthwhile.

…and be sure to come over and introduce yourself.

Everyone Has A Mobile Phone

• 750 million mobile devices will be sold this year compared to 250 million PCs
• 2 billion mobile phone users worldwide

…creating a new generation of content creators & consumers.

Soon…Media Dominance
Research from mobile media firm Enpocket finds that 30% of respondents age 18-24 prefer their mobile phones over TV, newspapers, the Internet, radio and magazines. Across all age groups, mobile phones were preferred over the Internet coming in second only to TV. (70 million 18-to-34-year-olds in the US)

This Media Dominance Comes With A Twist
The definition of Mass Media is changing from…
Media Made FOR an Audience - to - Media Made BY the Audience.

It’s Their World.
We’re talking about social media people really care about…
Feeds. Functions. Fotos. Friends. Favorites.

Branded Content + Audience Generated Social Media
…it comes at them from a variety of fragmented sources & services.

Blogs. Photoblogs. Podcasts. Vidcasts. Social Networks. Event Aggregators. Indie Artists. Media & Entertainment Companies.Various Web Services & API’s. This availability of social media is driving up demand for constant access to it.

• Mobile subscribers are demanding the content and connections they care about to be available everywhere, all the time, and without a lot of work.
• Brands, Media & Entertainment companies need to rapidly pull together assets, partners and audiences under a single umbrella they control.

Needs naturally arise…

• How do you access the content on your phone?
• How do you personalize the experience?
• How do you glue it all together?

Choice 1: Carrier Portals
Operator portals are too slow and too rigid to keep up with this tsunami of user-generated content and do not provide subscribers with the tools necessary to organize it. This has contributed to the off-portal migration of services and the breaking down of the carrier walled gardens. Case in point, 70% of Vodafone’s mobile data revenues are now being generated by off-portal content.

Choice 2: Third-Party Mobile Portals
Meanwhile AOL, Google, Yahoo, and MSN are routing around the operators with their own flavor of the walled garden. Sure you can obtain access to their content and partners but the experience is not that much different from that of the carrier portals.

Choice 3: WINKsite: Direct-To-Consumer Mobile Portals
WINKsite helps mobilize, organize, personalize (and locate) fragmented, social media.

How Does WINKsite Work?
In minutes, you can set up a Direct-To-Consumer (or personal) portal for the Mobile Internet outfitted with features that mashes-up branded content with audience generated social media.

• RSS-To-Mobile Publishing (Syndicated Blogs, News Feeds & Events)
• Chat, Blog, Polls, Forums & Events
• Any Mobile Phone
• Any Carrier Network

Pulling It All Together. Who’s Doing It?
Over 10,000 publishers including brands such as FUSE TV, BoingBoing, Creative Commons, O’Reilly’s MAKE Magazine, Cinema Minima, The Industry Standard and The Creative Weblogging Network responded to WINKsite’s benefits during the last 18 months by creating mobile portals. These branded spaces along with those of individual publishers generated close to 200 million mobile screen views during that time.

The users are an attractive demographic - 16-24 years old - 35% and 25-34 - 36%, hailing from 139 countries and 69 mobile carriers (55% U.S).