MobileCampNYC3 – Call for Barcode Enthusiasts & Developers

MobileCampNYC3 will take place on Sat. November 15th (9:15am-6:00pm) at Microsoft’s NYC office in midtown Manhattan.

The idea is to have a dedicated track for all things related to QR Codes, Barcodes, RFID, and Physical Hyperlinking in general. For this track we will have 10 sessions dedicated to one room (although it is still possible to use free spots on the main grid.) I’m helping curate this track so please send an email introducing yourself if you would like to hold a session to dharper [AT] wirelessink [DOT] com. Also be sure to register below.

Want to attend this Mobile Camp? Sign up Here!

The Manga Man Premiere – Winksite teams up with Sci-Fi Author Alexander Besher In Meta-Multimedia First

QR Code T-shirt platform to feature physical hyperlink to Besher’s new novel published direct to mobile “Manga Man,” original music soundtrack, book trailer, short film, .mp4 anthology of Japanese avant-garde Butoh dance performances, plus audio book and graphic novel excerpts.

New York, NY, October 18, 2008 — Winksite, a leading mobile content management and social networking software company whose solutions connect publishers to their audiences and audience members to each other, announced plans to team up with novelist Alexander Besher, Philip K. Dick Award nominated author, to launch direct to mobile “The Manga Man,” the San Francisco-based journalist, author, and futurist’s first novel since his celebrated “Rim Trilogy” (“Rim,” “Mir,” and “Chi;” HarperCollins and Simon & Schuster). Debut date is October 31st at

Besher’s tome is a 600-page alternative fantasy noir epic that’s set in the mid-21st century when the speed of media has overtaken the speed of light. The story features a half-digital, half-human “post-Zen” Butoh dancer-assassin whose mission is “to stop the warlords who plan to clone the universe.”

Dave Harper, Founder & CEO of Winksite, says “Working with Besher and his creative team is a natural fit for us. In the past, we’ve collaborated with a wide group of writers and progressive thinkers including Stanford law professor and political activist Lawrence Lessig who inspired us to launch the Creative Commons Library, sci-fi author Cory Doctorow, horror meister David Wellington, and Internet ‘Smart Mobs’ guru Howard Rheingold. Besher’s futuristic vision strikes us as being not only timely but timeless.”

Besher’s multimedia ‘Manga Man’ is the first work of literature in history to appear on a QR/2D-coded T-shirt designed by the prize-winning Italian graphic novel artist Daniele Serra.

For his part, Besher is equally thrilled to be working with Winksite. “I’m convinced that the media platform of the future lies in mobile phone technology. It’s a market that’s growing by leaps and bounds. Just witness the advances represented by Apple’s iPhone and companies like Nokia which is bringing out its multimedia monster, the Nokia 5800 XpressMusic phone. Not to mention the first handheld projectors that are due out this year, and the advent of A4-size screens. I can only say that we’ve truly entered the post-Gutenberg, post-McLuhan age. Our credo is ‘You are the Media.’”

“Dave Harper is that rare breed of visionary and entrepreneur,” Besher declares. “We chose to go with Winksite over other proprietary QR-code gatekeepers and mobile platform sites because Dave is open source and his hands-on passion for pushing the envelope on mobile content knocked me out. He’s been an invaluable partner in helping us bring our vision to life.”

“I also deeply relate to Winksite’s motto: ‘One World. No Borders. 3 Billion Connected People,’” Besher says. “That’s what all my novels have been about—erasing the interface between the human body and the outside world. I hope that everyone will wear my book. We can all meet on the dust jacket on the other side of the Milky Way.”

Advance praise for “The Manga Man”:

“A hidden SF master.”

Rudy Rucker, Philip K. Dick Award winning author of Postsingular, Spaceland, and The Ware Tetralogy (great-grandson of Hegel)

“Pure Superfuture cooked down in sf’s last mad scientist’s lab. Enough ideas for thirty other books blistered down into a sharp little drug that’ll reengineer the front of your head. You want a hit of this. Trust me.”

Warren Ellis, author of the Transmetropolitan and Global Frequency series of graphic novels

“Fascinating! Great!”

China Miéville, author of Iron Council and Perdido Street Station, winner of the Arthur C. Clarke Award and the British Fantasy Award

“This book would make Philip K. Dick delirious with joy. Nobody else in science fiction has ever pushed the envelope this hard—or with better success.”

Spider Robinson, best selling novelist and Robert A. Heinlein Estate-appointed completer of sequels to Heinlein’s novels.


Butoh Without Borders Multimedia party and launch for Alexander Besher’s QR Code sentient T-shirt novel THE MANGA MAN this Halloween. All proceeds to benefit Doctors Without Borders.

Date: October 31, 2008
Time: 6 – 9pm
Location: UPDATED: Arte Movimiento SUB Mission, 2183 Mission at 18th Street, San Francisco

About Alexander Besher
Born in China, raised and educated in Japan, Alexander Besher is a San Francisco-based author, journalist and novelist. He is the author of “The Pacific Rim Almanac” (HarperCollins, ’91), and the “Rim” trilogy of futuristic thrillers including the Philip K. Dick Award-nominated “Rim” (HarperCollins ’94; HarperPrism, ’95); “Mir,” and “Chi” (Simon & Schuster, ’98 and ’99). He served as editor of the Chicago Review literary quarterly at the University of Chicago , was contributing editor to InfoWorld magazine, and wrote “Pacific Rim” (Chronicle Features), an internationally syndicated weekly column covering business, technological and social trends in the Asia-Pacific region. His forthcoming novel “The Manga Man” is the first title in his new “Dance of Darkness” trilogy of alternative noir fantasy novels. His novels have been translated into over a dozen languages and film-optioned. Recently, he has been writing screenplays and television scripts.

About Winksite
Winksite is a leading mobile content management and social networking software company whose solutions connect publishers to their audiences and audience members to each other. For more information visit

Integral by the Pet Shop Boys – QR Codes & Campaigning Against the Erosion of Our Personal Freedom

For all of you who dig QR Codes this is for you.
(Scott forgive me.)

Watch the Pet Shop Boys Video in Wide Format:

The video sets out to amplify the message of the song. The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Code links in the video are a catalogue of online content about issues of civil liberties, as well as links that will give you the opportunity to get involved in campaigning against the erosion of our personal freedom.

I think we found our theme song for MobileCamps.

HP 's The Digital Mindset Blog – So How Important Is Mobile For Social Marketing?

HP asks, “So how important is mobile for social marketing?”

HP then answer’s their own question, “In short, very.”

I have to agree.

HP’s The Digital Mindset Blog::

  • John Hadl, whom Brandweek called “the father of mobile marketing” and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the “premier consumer connection and medium for insights available for marketers.”
  • Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
  • In his keynote at Mplanet 2006, AT&T’s COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
  • Wireless Week’s Brad Smith suggests mobile advertising may be poised to explode next year.
  • Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen’s view, “if you are not on mobile, you won’t be relevant soon.”
  • Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

Note: Winksite is mentioned in the post as an example of a mobile web 2.0 mashup, where web content is automatically repurposed for mobile consumption making it “almost trivial to mobilize one’s blog.”

UPDATE: MobileBarCodeCamp Has Merged With MobileCamps – NY Event Set For Nov 10th

We have merged MobileBarCodeCamp with MobileCamps, since the overlap of both events are big enough to make it into one.

Everyone who has RSVP’d for the NYC event has been moved over to MobileCampNYC2.

The idea is to have a dedicated track for all things related to Barcodes, RFID and Physical Hyperlinking in general. For this track we will have 10 sessions dedicated to one room (although it is still possible to use free spots on the main grid later.) I will be curating this track so please send an email introducing yourself if you would like to hold a session to dharper {AT} wirelessink {DOT} com.

MobileCamps bring together mobile enthusiasts, explorers and professionals to share the current state and their visions for the future direction of mobility. MobileCamps hope to support the many voices helping to unlock the potential of a truly digital life. Topics may include – but are not limited to – mobile gaming, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, mobile storytelling, the importance of open standards, protocols, and platforms, linux based devices, and mobility on other continents. Nokia Nseries is sponsoring.

Upcoming MobileCamps:
Follow the links below for venue and RSVP information.

Please note that we are going to have a limit of 150 people to take part in this camp so RSVP while you can.

Please Consider Supporting the Semapedia Founders in Their Mission to Spread Useful Physical Hyperlinking

Stan & Alexis are two guys I admire and who’s efforts I support. Please consider doing so yourself. See their letter to me below.


We have been applying for a grant through the Knight Foundation. They sponsor projects that have the potential to tie together geographic communities and provide them with location specific information access. That is where our project Semapedia comes into play.

Please take a look at the challenge briefing here.

If you think that semapedia is a worthy contender please vote for our submission (you need to register to do that):

We plan to use the money to support and educate communities in countries where we think semapedia would make a difference. We are also planning to open a real workshop space in New York to provide an Infrastructure for R&D in Physical Hyperlinking. We want to host brainstorm session and projects that explore how the technology can be applied and help local communities with and beyond Wikipedia.

Thank you for your support,

Stan & Alexis

Mobile Bar Code Camp

qrcodeMobileBarCodeCamp is bringing together mobile enthusiasts, explorers, authors, designers, architects, producers and professionals in North America to share the current state and their visions for the future direction of mobile bar codes and other cellphone-readable physical hyperlinks. MobileBarCodeCamp hopes to support the many voices helping to unlock the potential of a “hyperlinked first life”. Topics may include – but are not limited to – mobile code formats, mobile code readers, mobile gaming, bar code art, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, the importance of open standards, protocols, and platforms, and mobile bar code usage on other continents.

We are extremely interested in having the various Bar Code Platform & Reader companies represented at this event.

MobileBarCodeCamp grows by word of mouth (and word of blog). Tell your friends and people that you think will enjoy sharing a day with likeminded.

Go to the BarCamp page for details and sign up.

For those who asked to be involved from a volunteer and sponsorship perspective – yes – we need your help.

David Harper
Founder, Winksite
Co-Founder, Mobile Monday NY

Winksite & ShotCode Team Up

Previously I’ve written about the need for connections between the physical world and the mobile Internet, “Mainstream America is Ready for Bar Codes – Converging “Realspace” and “Mobilespace“‘. I’ve also expressed my opinions on various aspects of how that should work in the comments area over at Tommi’s S60 Applications Blog. Along the way Dennis the founder of ShotCode) and I got to talking (original intro courtesy of Oliver Starr) and convinced each other that we should team up and see where it would lead. As such, I’m pleased to announce that Winksite now supports ShotCode.

ShotCode is the flagship product of OP3, a Swedish / Dutch organization in the proximity marketing space and enjoys the strongest customer portfolio in the mobile barcode scanning market outside of Japan & Korea.

Details follow:

Did you know that creating a mobile webpage can be as simple as creating a webpage for ‘the regular Internet’? Did you know that instead of typing a lengthy Internet address on your mobile phone, you can access each mobile webpage in three clicks? Did you know that mobile Internet usage is on the rise as people look to access content that is important to them while away from their desktop? These are the exact areas of operation for Winksite and ShotCode which is why these highly compatible companies have decided to join forces to provide connections between the physical world and the mobile Internet.

Winksite is the world’s largest, standard’s based mobile publishing platform and community portal. Individuals, companies, and brands use Winksite to publish mobile Internet sites bundled with mobile-tuned community features like chat, forums and surveys. By providing easy-to-use tools, Winksite has successfully created a friendly platform where anyone can claim their own piece of the mobile Internet.

ShotCodes are circular sequences of black and white blocks that represent an internet address. By installing the free ShotCode software on your mobile phone you extend your camera’s functionality into that of a ShotCode reader. The ShotCode works much in the same way as the reading of barcodes in supermarkets, you point your phone’s camera at a printed ShotCode, click, and your phone’s browser is automatically connected to the corresponding internet address.

From today every Winksite has its own ShotCode, simply click the ShotCode icon for the listed Winksite and you’ll be able to scan & connect using your ShotCode Reader. For Winksite publishers ShotCodes are available in various formats for ease of printing and distribution.

Currently ShotCode and Winksite are in talks with several large international brands to offer the combined service bundled with promotional products such as personalized t-shirts, Winksite/ShotCode business cards, personalized ShotCode stamps, stickers and more.

Dennis Hettema, founder of ShotCode, “Winksite’s community proves to the world that mobile isn’t a thing of the future, with over 25 million page views per month it’s pretty clear that people use mobile web pages today.”

David Harper, founder of Winksite, “ShotCode’s unique shape makes for an attractive and recognizable symbol that is easily branded or used in more personalized outings. With customers such as Coca Cola, Heineken and Xbox, ShotCode has proven to be the frontrunner in this exciting market. We’re enthusiastic about offering these real world hyperlinks to the Winksite mobile community for free.”

CTIA Release: More Mobile Bar Code Love

This this the first of several releases concerning WINKsite, our efforts to move mobile bar coding forward in the U.S., and the partners we’re doing it with.


ConnexTo™ service improves content access and merchandising for leading mobile content site.

Las Vegas, NV., April 5, 2006 – – Nextcode Corporation (, a leader in optical barcode reading solutions for camera phones, today announced that Wireless Ink Corp has integrated its ConnexTo code creation and code reading capabilities into its WINKsite Mobile Community. With this partnership, WINKsite publishers will be able to create 2D codes that can be scanned with camera phones to provide one-click direct access to the mobile sites. Publishers can now easily incorporate codes into print or on-screen promotional materials to drive increased traffic to the mobile content.

The ConnexTo Code Creation tools can be integrated with mobile content systems, such as WINKSite, allowing publishers to embed web addresses into codes. Consumers can install the free ConnexTo Code Reader onto standard camera phones to easily link
to Web content and to enable a range of mobile applications. ConnexTo uses a new two-dimensional (2D) code format called mCode™ specifically designed for camera phones and mobile services. Free personal code-creation tools and information on downloading the free code reader software is available at

WINKsite powers over 13,000 publishers including brands such as FUSE TV, O’Reilly’s MAKE: Magazine, and Warner Bros Records. Each responded to WINKsite’s benefits during the last 18 months by creating direct-to-consumer portals and communities. These spaces are generating over 20 million mobile screen impressions per month. Sites are created specifically for mobile use and include such things as blogs, journals, chat rooms and forums. Free personal site-creation tools are available at

“We are very happy to be teaming with WINKsite. They make it simple for publishers to create and publish mobile content. With ConnexTo, we are helping their publishers promote their content by make it easy to get to these sites,” said Jim Levinger, CEO of Nextcode. “Instead of requiring dozens of keystrokes, now with ConnexTo, users can simply point, click and enjoy.”

“The amount of content available on the wireless web is growing very fast. But given the constraints of the phone UI, it is often tough to navigate to it,” said Dave Harper, founder of Wireless Ink. “As such, we have been eager to integrate a code scanning solution for our publishers so that their audiences can get to the content that matters to them quickly. We are very impressed by the Nextcode solution. We have found it to be powerful, flexible and very easy to use.”

One example of how ConnexTo improves the wireless experience is in the case of street marketing. A band can distribute posters advertising an upcoming show with a mCode printed on it. Instead of having to search for a pen and paper to write the time and place, or go through the tedious process of keying it into the phone, fans simply take a picture of the mCode to store that information or link directly to it.

Nextcode is a leader in optical barcode scanning technology and was founded in 2003 in Concord, Mass. The company’s goal is to simplify mobile services and remove usability barriers to accessing mobile content, commerce and services. For more information, visit

ConnexTo and mCode are trademarks of Nextcode Corporation.

Wireless Ink is a leading mobile content management and social networking software company whose solutions connect publishers to their audiences and audience members to each other on mobile phones. Whether you’re an individual, a brand or a community, Wireless Ink (WINKsite) provides a powerful one-stop solution for creating, managing and aggregating mobile communities. For more information visit

Mainstream America is Ready for Bar Codes – Converging "Realspace" and "Mobilespace"

One thing that has become obvious as of late is that along with educating people about the mobile Internet, it’s necessary to also offer tools that provide easy access to it. This is especially true when it comes to helping people discover and connect with off-portal mobile content and services. Part of this requires finding solutions that are successful at making connections between the physical world and mobile Internet.

One of the tools which aim to converge “realspace” and “mobilespace” are bar codes (think of them as a form of physical hyperlink.) It works like this. Let’s say you’re walking along a sidewalk and someone hands you a flyer. Glancing down you notice a bar code placed neatly within the design. Immediately you take a photograph of the bar code with your mobile phone. Software on your phone converts the snapshot of the code into a mobile address. You are automatically offered the option to launch this address in the phone browser. Doing so launches your mobile browser and you are taken directly to the linked content — jumping you from printed content to online content.

You might be asking yourself about now, “Gee. I don’t know if people will actually do that?” Well the short answer is – people already do, lots of them in fact. In Japan, for example, QR codes have become part of everyday life, available on everything from business cards, id cards, magazines, newspapers, flyers, posters, stickers, food products,puzzles, web sites, billboards, more billboards, CDs, confectionary delights, calling a cab, vending machines, coffee cups, advertisements, and tickets –- even including the occasional booth-babe (my apologies to Darla Mack). All these little codes eagerly await — ready to link people to content that matters to them — mobile sites, profiles, videos, podcasts, products and other little pieces of content (think ringtones and wallpapers). Individuals also have joined in on the opportunity as publishers themselves — printing codes on stickers, placing them on their web sites or blogs, even walking around with cute little stampers to easily affix codes practically anywhere for any reason. As such, QR Codes have become the door to the mobile Internet for the average mobile user.

Much like other mobile technology, such as SMS, it typically takes a while for the US market to embrace new mobile technology, but once it does we quickly match the usage seen in other parts of the world. I believe that will happen with bar codes as well. Already I see the signs…

For example, brought to you by the brilliant minds of Stan Wiechers and Alexis Rondeau, are connecting the virtual and physical world by bringing the best information from the Internet to the relevant place in physical space. They do this by combining the physical annotation technology of Datamatrix codes (another flavor of bar code) with high quality information from Wikipedia. (see Semapedia explained with pictures)

Others like the creative team of Kevin Slavin and Frank Lantz from area/code turn city streets into huge public game boards using bar codes and cell phones as part of the game play.

Still not convinced people find this useful, fun or both? To highlight potential, I’ve provided results from a survey originally taken by InfoPlaint in Japan that was carried out at the end of August 2005. The respondents selected the survey themselves via a link in the DoCoMo iMode menu system. 7,660 people completed the survey; 5,023 of them were women.

Q: Do you know about QR codes (2D barcodes)?

  • I’ve used them 73.3%
  • I know about them, and have a reader feature in my phone, but I haven’t used them 7.6%
  • I know about them, but don’t have a reader feature in my phone, so I haven’t used them 15.6%
    I don’t know about them 3.5%

Looking at the age breakdown, for both males and females almost 90% of the under 20’s use them, but the rate steadily drops down to end up at just about half of all the over 50s.

Q: For those who answered that they used them, in what printed materials have you used QR Codes? (Sample size=5,513)

  • Business card 5.7%
  • Newspaper 31.9%
  • Magazine 84.2%
  • Advertising flyer 51.1%
  • Poster 14.2%
  • Direct mail 25.0%
  • Mail-order catalog 24.8%
  • PC web site 20.7%
  • Other 13.1%

There was no significant differences between the sexes, except for almost two and a half times more women used mail-order catalog QR Codes.

Q: Which of the following QR Code-based services do you want to use? (Sample size=7,660)

  • Easy phone book registration from a business card, etc 36.8%
  • Read a URL and access a site 74.3%
  • Replacement for company identification badge 29.0%
  • Cashless shopping at vending machines, etc 28.3%
  • Buying goods written about in magazines 27.7%
  • Replacement for tickets (concerts, travel passes, etc) 32.5%
  • Others 5.5%
  • Don’t want to use 7.4%

Okay, so I’ve tried to do a bit of convincing but to what end? I see it this way, Winksite is the quickest way to build a mobile audience. Our RSS-driven publishing tools let you simply and easily add your information to the mobile Internet in ways that thrill mobile users. Thousands operate mobile spaces at Winksite with the added benefit of community features such chat, forums, and polls. We also want to help our publishers and their fans promote their space to mobile users. One way we do this is by aggregating our communities into a blog sidebar where mobile and desktop users find each other by interest and location.

Pulling It All Together
Another way is to help people promote their spaces in everyday situations and circumstances. Current camera phones now have good enough optics, resolution and processing power to be able to read these special bar codes on the printed materials we come across each day. As such, Winksite now provides a set of unique bar codes for each of our publishers that link directly to their mobile sites and communities. With the ability to create a universally accessible mobile site that’s connected to physically distributed bar codes, we see our publishers creating a wide range of useful applications.

These applications include:

  • linking print articles to RSS feeds and blogs
  • delivering product or tourist information
  • linking “lost pet” flyers to contact forms
  • dating – use your imagination on that one
  • “find me” maps
  • promoting an event or concert on flyers/postcards
  • connecting geocachers to mobile logbooks
  • creating museum exhibits and street tours
  • building scavenger hunts or “collect-them-all” games
  • downloading ringtones, music, wallpapers or video (think indie artists)
  • ticket sales for clubs
  • directing people to your mobile site and/or storefront
  • enabling mobile sales from catalogs or flyers
  • distributing coupons
  • conference badges connected to profiles
  • business cards connected to company sites
  • signing up to text alert services
  • running competitions
  • connecting mix tapes to podcasts or vidcasts
  • connecting posters to podcasts or vidcasts
  • enabling community interaction at public locations

As the World Wide Web showed, things really take off when users build out their own real estate. The success of the Web was partly a result of the distributed development of local content and economies driven by individual passion. It’s happening all over again on the mobile web. Be a part of it.

Please Note: “Booth-Babe” photo provided by