The Manga Man Premiere – Winksite teams up with Sci-Fi Author Alexander Besher In Meta-Multimedia First

QR Code T-shirt platform to feature physical hyperlink to Besher’s new novel published direct to mobile “Manga Man,” original music soundtrack, book trailer, short film, .mp4 anthology of Japanese avant-garde Butoh dance performances, plus audio book and graphic novel excerpts.

New York, NY, October 18, 2008 — Winksite, a leading mobile content management and social networking software company whose solutions connect publishers to their audiences and audience members to each other, announced plans to team up with novelist Alexander Besher, Philip K. Dick Award nominated author, to launch direct to mobile “The Manga Man,” the San Francisco-based journalist, author, and futurist’s first novel since his celebrated “Rim Trilogy” (“Rim,” “Mir,” and “Chi;” HarperCollins and Simon & Schuster). Debut date is October 31st at

Besher’s tome is a 600-page alternative fantasy noir epic that’s set in the mid-21st century when the speed of media has overtaken the speed of light. The story features a half-digital, half-human “post-Zen” Butoh dancer-assassin whose mission is “to stop the warlords who plan to clone the universe.”

Dave Harper, Founder & CEO of Winksite, says “Working with Besher and his creative team is a natural fit for us. In the past, we’ve collaborated with a wide group of writers and progressive thinkers including Stanford law professor and political activist Lawrence Lessig who inspired us to launch the Creative Commons Library, sci-fi author Cory Doctorow, horror meister David Wellington, and Internet ‘Smart Mobs’ guru Howard Rheingold. Besher’s futuristic vision strikes us as being not only timely but timeless.”

Besher’s multimedia ‘Manga Man’ is the first work of literature in history to appear on a QR/2D-coded T-shirt designed by the prize-winning Italian graphic novel artist Daniele Serra.

For his part, Besher is equally thrilled to be working with Winksite. “I’m convinced that the media platform of the future lies in mobile phone technology. It’s a market that’s growing by leaps and bounds. Just witness the advances represented by Apple’s iPhone and companies like Nokia which is bringing out its multimedia monster, the Nokia 5800 XpressMusic phone. Not to mention the first handheld projectors that are due out this year, and the advent of A4-size screens. I can only say that we’ve truly entered the post-Gutenberg, post-McLuhan age. Our credo is ‘You are the Media.’”

“Dave Harper is that rare breed of visionary and entrepreneur,” Besher declares. “We chose to go with Winksite over other proprietary QR-code gatekeepers and mobile platform sites because Dave is open source and his hands-on passion for pushing the envelope on mobile content knocked me out. He’s been an invaluable partner in helping us bring our vision to life.”

“I also deeply relate to Winksite’s motto: ‘One World. No Borders. 3 Billion Connected People,’” Besher says. “That’s what all my novels have been about—erasing the interface between the human body and the outside world. I hope that everyone will wear my book. We can all meet on the dust jacket on the other side of the Milky Way.”

Advance praise for “The Manga Man”:

“A hidden SF master.”

Rudy Rucker, Philip K. Dick Award winning author of Postsingular, Spaceland, and The Ware Tetralogy (great-grandson of Hegel)

“Pure Superfuture cooked down in sf’s last mad scientist’s lab. Enough ideas for thirty other books blistered down into a sharp little drug that’ll reengineer the front of your head. You want a hit of this. Trust me.”

Warren Ellis, author of the Transmetropolitan and Global Frequency series of graphic novels

“Fascinating! Great!”

China Miéville, author of Iron Council and Perdido Street Station, winner of the Arthur C. Clarke Award and the British Fantasy Award

“This book would make Philip K. Dick delirious with joy. Nobody else in science fiction has ever pushed the envelope this hard—or with better success.”

Spider Robinson, best selling novelist and Robert A. Heinlein Estate-appointed completer of sequels to Heinlein’s novels.


Butoh Without Borders Multimedia party and launch for Alexander Besher’s QR Code sentient T-shirt novel THE MANGA MAN this Halloween. All proceeds to benefit Doctors Without Borders.

Date: October 31, 2008
Time: 6 – 9pm
Location: UPDATED: Arte Movimiento SUB Mission, 2183 Mission at 18th Street, San Francisco

About Alexander Besher
Born in China, raised and educated in Japan, Alexander Besher is a San Francisco-based author, journalist and novelist. He is the author of “The Pacific Rim Almanac” (HarperCollins, ’91), and the “Rim” trilogy of futuristic thrillers including the Philip K. Dick Award-nominated “Rim” (HarperCollins ’94; HarperPrism, ’95); “Mir,” and “Chi” (Simon & Schuster, ’98 and ’99). He served as editor of the Chicago Review literary quarterly at the University of Chicago , was contributing editor to InfoWorld magazine, and wrote “Pacific Rim” (Chronicle Features), an internationally syndicated weekly column covering business, technological and social trends in the Asia-Pacific region. His forthcoming novel “The Manga Man” is the first title in his new “Dance of Darkness” trilogy of alternative noir fantasy novels. His novels have been translated into over a dozen languages and film-optioned. Recently, he has been writing screenplays and television scripts.

About Winksite
Winksite is a leading mobile content management and social networking software company whose solutions connect publishers to their audiences and audience members to each other. For more information visit

Darla Mack, the Mobile Diva Could Use Our Help

Please consider lending a hand to Darla Mack and her family.

David Harper
Founder, Winksite

Paypal Donation Link:

From the McNeil Family Support Group set up by Debi Jones at Facebook.

The blogosphere is often called a community, and communities have always stepped forward to care for their own in a time of need. A long time blogger in the mobile industry and mentor to new and beginning bloggers is Darla Mack, the Mobile Diva, known in real life as Darlene McNeil.

The McNeil Family is facing a very difficult winter. Darla’s husband, Duane McNeil, was struck by car while walking and is unable to work for several months and recently Darla underwent surgery which makes sitting at the computer for hours extremely painful. The family needs our help.

Facing mounting medical bills and loss of income in the absence of insurance, the family is struggling to meet the most basic of expenses. Darla Mack & FamilyPictured are Duane and Darla along with a photo of their three boys: Duane, Jaden and Gattis.

Paypal Donation Link:

Let's Meet Up at MobileCamps in LA, SF, or NY.

MobileCamps bring together mobile enthusiasts, explorers and professionals to share the current state and their visions for the future direction of mobility. Nokia Nseries is sponsoring. I’ll be at all three so…

…if you would like to meet up this would be a great opportunity. Email me if you like.

Follow the links below for venue and RSVP information.

October 28th
(Free In-N-Out Burgers will be served for lunch from 11:30-1!)

November 3rd

November 10th

David Harper
Founder, Winksite

On Making Bank with Admob

Re: AdSense for Mobile: Google has competition, I’m making bank with AdMob

Russell writes:
“Wow! A few days ago I noticed my earnings from Google’s mobile ads were starting to taper off around $30 a day, so I decided to flip the switch and start showing AdMob ads again so I could compare what the results would be like with my recently increased traffic. I literally changed one line of code, and everywhere where I had been previously showing Google AdSense, I began showing AdMob ads. POW! I more than doubled my income per day – not only is the eCPM higher in general, but the click through rate is 7%…, which is crazy high. I’m not sure what exactly the difference is – but obviously Mowser users like AdMob ads better – either what they’re advertising, the targeting, how they’re formatted or something.”

Winksite’s take…
We were testing ads from both networks using Winksite’s advertising preferences (publishers can switch between displaying Google & AdMob ads with one click.) After staring at a great number of these ads we observed the following:

Google AdSense Ads

  • All text ads are separated from page content with horizontal lines before and after the ad.
  • All text ads show a URL after the ad copy.
  • All text ads display an “Ads by Google” tag.

AdMob Ads

  • WML-based text ads show [AD] at the beginning of each ad.
  • iPhone-based text ads shows “Ads by Admob”. Ad is placed within a box with curved corners.
  • XHTML-based text ads ONLY display ad copy. No defining box or lines. No “Ads by Admob” tagline.

Now unless I misread AdMob’s recently released Mobile Metrics Report it appears a good number of AdMob’s impressions are served to phones that display the XHTML-based text ads (based on Admob’s worldwide and regional “Top Ten Handset Models” list.) As these ads can be misinterpreted as a link on the page (unlike the other flavor ads across Google and Admob) it’s likely that this could account for the performance Russell is referring to above. I don’t know if this is intentional by design or an oversight. I also don’t know enough to comment on the differences as to what each network is advertising or how effective their targeting is. What I do know is that AdMob provides publishers with granular approval of the ads to be displayed. Nice.

(Disclaimer: We’re big fans of publisher-focused services.)

— David Harper

How to Set Up Your Winksite Mobile Site & Community with Google AdSense or Admob Mobile Advertising.

Re: Winksite – Monetize Your Mobile Site with Advertising from Google AdSense or Admob.

GOOGLE: Setting Up Your Mobile Site to Display Ads From Google AdSense

Set-up at Google AdSense

  1. Log into Google AdSense ID at and create an account if you do not already have one (can take 1-2 days after submitting your application to Google.)
  2. Click the ‘My Account’ tab near the top.
  3. Scroll down to the bottom of the ‘Account Settings’ page to the ‘Property Information’ section.
  4. Your Google AdSense ID is the alphanumeric code next to ‘AdSense for Mobile’ and typically starts with: ca-mb-pub-

Set-up at Winksite

  1. Enter the Google AdSense into your mobile site’s “Advertising Preferences” page accessible from your Account “Dashboard” or “Edit Site” Main Menu (see Monetize Your Site | Advertising Preferences).
  2. Select “Display Google AdSense Ads”
  3. Select ad position and placement on your site templates/pages.
  4. Hit the “Save” button at the bottom of the set-up form.

ADMOB: Setting Up Your Mobile Site to Display Ads From Admob

Set-up at AdMob

  1. Log into AdMob at and create an account if you do not already have one.
  2. Click the ‘My Sites’ tab near the top.
  3. If you have not set up a site for use with AdMob, click ‘Add Site’ and use the address of your site which is:
  4. On the ‘Manage My Sites’ page, the alphanumeric AdMob Site ID is displayed.

Set-up at Winksite

  1. Enter the AdMob Site ID into your mobile site’s “Advertising Preferences” page accessible from your Account “Dashboard” or “Edit Site” Main Menu (see Monetize Your Site | Advertising Preferences).
  2. Select “Display AdMob Ads”
  3. Select ad position and placement on your site templates/pages.
  4. Hit the “Save” button at the bottom of the set-up form.

Note: For either Ad Network option you do not need to insert any code on your Winksite mobile site. You ONLY need your Google AdSense ID or your AdMob Site ID.

Winksite – Monetize Your Mobile Site with Advertising from Google AdSense or Admob.

Winksite drives a lot of mobile pages views. Over the years, most every ad network on the planet has approached Winksite about monetizing our mobile traffic. We always played with the idea of signing up, but we don’t view Winksite’s traffic as “ours” alone. As we see it, publishers who trust their content and communities to Winksite’s care provide Winksite with great value just by showing up. The traffic and impressions are mostly there because of the efforts of our 25 thousand publishers and the audience they attract.

We can’t unilaterally profit from that traffic like the other feed mobilizers and site building tools. They have it wrong and are ripping off the publishers. At best their share of the revenue share is too high — at worst — they take it all.

It took a while for us to figure out the obvious — make it drop dead simple for a publisher to insert either Google Mobile AdSense or AdMobs ads into their mobilized feeds, mobile Websites, and communities at Winksite — and take NO revenue share.

All a publisher needs do is:

  1. Register and create a mobile site.
  2. Enter their Google AdSense ID or AdMob Site ID.
  3. Select ad position and placement on their site templates.

What would you like next?

Tutorials for Creating a Mobile Website at Winksite

Thank you Nik for putting together some great tutorials on how to use Winksite.

Creating a mobile phone website by Nik Peachey

Here’s a movie showing what my site should look like on a mobile phone.
Winksite demo

Here’s another movie showing how to create your own site
Tutorial movie 1

An this movie shows how you edit and change the site
Tutorial movie 2

You can try the live site on your PC
Interact with the live Winksite

Sign Up to build your mobile Website.

Integral by the Pet Shop Boys – QR Codes & Campaigning Against the Erosion of Our Personal Freedom

For all of you who dig QR Codes this is for you.
(Scott forgive me.)

Watch the Pet Shop Boys Video in Wide Format:

The video sets out to amplify the message of the song. The piece was conceived and created by The Rumpus Room as a multi platform project, having versions of the film for small hand held devices as well as large resolution screens. It is both a traditional piece of film and an interactive portal to online information and campaigns.

The video has over 100 QR Codes that are subliminal when watched in real time, but accessible to interact with if you navigate through the film using time controllers. The QR Code links in the video are a catalogue of online content about issues of civil liberties, as well as links that will give you the opportunity to get involved in campaigning against the erosion of our personal freedom.

I think we found our theme song for MobileCamps.

Yahoo! Are You Listening?

Dear Yahoo!

When will you honor the request for our domain to be placed on the Yahoo! oneSearch service “White List”?

When will Yahoo!’s oneSearch service respect the “Cache-Control” of “no-transform”?

When will Yahoo! provide transparency to the oneSearch implementation of this Novarra transcoding madness so everyone who needs to can OPT OUT?

(Note: We also have rel=”alternate” media=”handheld” implemented as Google suggests.)

If this is news to you…

I refer you to, “The New Walled Garden?

Sorting out an off-portal publishing system to deliver mobile device-specific 100% W3C mobileOK and .mobi standards-compliant templates was apparently not enough. Now it seems I have to take on everyone in the world who is bastardizing us with their freaking Novarra “web transformation” engines and poor customer service (i.e. whitelisting.)


Yahoo!’s oneSearch service clearly distinguishes mobile and web results. They are returning both PC and desktop links to Winksite. Links in the PC section goes to the transcoder, while links in the Mobile Web section goes direct.

So why do I have a problem with this? Let me explain…

When someone visits Winksite or a mobile site published at Winksite we send that visitor to a version appropriate to their device. We asked to be White Listed because a mobile phone should never end up at a transcoded version of our broadband site. If Yahoo! respected that ALL the links in the results would pass to us directly where we could then do the job that people count on us to do.

Instead our routing is intercepted and adapted content NOT our content or the content of our publishers as it was intended to be distributed is sent. This cripples our site and renders our community features unusable.

I question Yahoo!’s (and anyone else’s) right to do that…

…and without permission to create a derivative work that violates our copyright AND hinders our ability to provide a service that took years of hard work to build.

David Harper
Founder, Winksite

HP 's The Digital Mindset Blog – So How Important Is Mobile For Social Marketing?

HP asks, “So how important is mobile for social marketing?”

HP then answer’s their own question, “In short, very.”

I have to agree.

HP’s The Digital Mindset Blog::

  • John Hadl, whom Brandweek called “the father of mobile marketing” and a top 10 Next Generation Marketer, predicts that in a couple of years mobile phones will be the “premier consumer connection and medium for insights available for marketers.”
  • Julie Ask of Jupiter Research makes the case that mobile has already become a natural and increasingly important complement to social marketing campaigns. She provides a list of seven best practices for marketers to keep in mind when creating mobile social marketing campaigns.
  • In his keynote at Mplanet 2006, AT&T’s COO Randall Stephenson, said that of the three vehicles AT&T has to reach customers in their new Three Screen Initiative (internet/PC, TV, wireless/mobile phone), wireless is the most important.
  • Wireless Week’s Brad Smith suggests mobile advertising may be poised to explode next year.
  • Tomi Ahonen calculated that in 2006 mobile social networking was already worth $3.45 billion. In Ahonen’s view, “if you are not on mobile, you won’t be relevant soon.”
  • Mmetric recently reported that 12.3 million consumers in the United States and Western Europe accessed a social networking site with their mobile device in June. And this was prior to the launch of the iPhone.

Note: Winksite is mentioned in the post as an example of a mobile web 2.0 mashup, where web content is automatically repurposed for mobile consumption making it “almost trivial to mobilize one’s blog.”