In preparing for my Mobile Monday presentation at AP I was reminded that asap was launching the same day.

Appealing to the under-35-year-old audience will require more then attitude and delivery to iPods. It will also require a mash-up of news content with audience generated content.

(mash-up: Thinking about this Web 2.0 thing, Web Services Mash-Up, Mix, Match, And Mutate, and The mash-up revolution)

I'll be watching to see if and how AP does this. Hmmm…. that gives me an idea for tomorrow.

“asap is AP’s new multimedia service featuring original content designed to appeal to an under-35-year-old audience, a coveted but elusive demographic group, and to connect with them – on their terms.

asap builds on what makes AP great: the highest standards of journalism, global reach, creativity and staff dedication. Grounded in these values, this new product is provocative, smart, relevant and immediate.”

http://www.ap.org/media/quicktime/asap.mov

58mb (approx. 3-5 minute download depending on your connection speed)

To play the asap video you must have Quicktime installed your computer.

Download Quicktime for Windows –
http://www.apple.com/quicktime/download/win.html

Download Quicktime for Macs –
http://www.apple.com/quicktime/download/mac.html/

This in from Esther Dyson's PC Forum:
“Just as CIOs have problems vendors can't solve, so do consumers take vendors' content only as a starting point for the experiences they create for themselves. How will users interact with content? They are no longer passive consumers, but active participants in downloading, sharing, sampling…. Music leads the way in so many contexts: business models, software design, deployment of devices, user empowerment…. What can we learn from the music business, analytically? How will the role of the publisher (or film or TV studio) change as distribution mechanisms and business models change?”

Ross Mayfield, SocialText
“Critical mass of people writing on the net, using the internet for social means.” (Note: Links added by Wireless Ink)

Rob Glaser, Real Networks
“The value is to individuals, and society, in the sheer number of previously silent voices that will sound, in the previously unheard stories that will be told, to whatever size audience. We're slowly but steadily increasing the breadth of human experience and expression that is recorded and available to others. Next to that sort of social good, somehow the implementation details of different business models seem trivial. I think they're all missing the point.”

Steven Levy, Newsweek
“Are we going to enter a renaissance of alternatives to the media with homegrown stuff, or is it going to be more of an 'American Idol' kind of thing?”

Wireless Ink Commentary
“The mobile audience is huge – The GSM Association has announced that the number of subscribers to GSM wireless networks has surpassed the one billion mark. That's roughly equivalent to one-sixth of the world population. In fact, worldwide most people access the Internet not from their desktop or wi-fi notebook but from handheld web-enabled devices. Let's connect everyone to all the great content and thoughts bouncing around. Don't leave anyone out or behind or without a voice – and make it easy”