asap, AP's Service For A Younger Audience, Set To Launch Sept. 19th

In preparing for my Mobile Monday presentation at AP I was reminded that asap was launching the same day.

Appealing to the under-35-year-old audience will require more then attitude and delivery to iPods. It will also require a mash-up of news content with audience generated content.

(mash-up: Thinking about this Web 2.0 thing, Web Services Mash-Up, Mix, Match, And Mutate, and The mash-up revolution)

I'll be watching to see if and how AP does this. Hmmm…. that gives me an idea for tomorrow.

“asap is AP’s new multimedia service featuring original content designed to appeal to an under-35-year-old audience, a coveted but elusive demographic group, and to connect with them – on their terms.

asap builds on what makes AP great: the highest standards of journalism, global reach, creativity and staff dedication. Grounded in these values, this new product is provocative, smart, relevant and immediate.”

58mb (approx. 3-5 minute download depending on your connection speed)

To play the asap video you must have Quicktime installed your computer.

Download Quicktime for Windows –

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