What Is Moblogging? (A Mash-Up Of Previous Posts)

A mash-up of several previous posts in advance of the BlogHer session on Moblogging led by Debi Jones (aka Mobile Jones).

(Also see: Moblogging 1.0 to 2.0, Moblogging 2.0)

David Harper wrote:

“When the discussion began several years ago the activity of “moblogging” was thought of as simply pushing text and photos one way from a “remote” location or mobile device to a website or blog (IMHO). That content would then be available for desktop access.

Well, two years later moblogging as a label to a plethoria of mobile publishing activity fails to describe the behaviour of many of it’s participants. And as such, does a great injustice to all the emergent activity going on – much of which is apparently under the radar.

You see, there is a revolution going on all over the world. People from Japan to India to Europe to the United States and South America are engaging content on mobile devices in record numbers – in fact mobile access to the Internet has already surpassed desktop access. Also rising are expectations as to how you should be able to share content and communicate with the people around you via mobile phone.

Yes, I said mobile phone not “mobile device.” Simple, affordable web-enabled mobile phones. I’m talking the masses here folks. For tens of millions worldwide (more then all us “bloggers” combined) mobile access to publishing, communication and collaboration tools are their one and only pipeline onto the Internet and to each other. The majority of them don’t know the luxury of using their mobile device as a “handy” way to publish to their desktop blog. They don’t have a desktop.

“Moblogging” as currently defined doesn’t account for this. maybe it doesn’t have to. But, by focusing on only one aspect of mobile publishing, we lose sight of greater opportunities – providing a greater number of people with a voice, and an even greater number with the ability to become involved. “Blogging” (not moblogging) as I see it is more than just publishing content, it is also the dialogue around the posts (like this discussion), the community it develops and the action that can result. Should not the definition (and tools) of “moblogging” be expanded to account for those activities from alternative locations and mobile devices as well?

To underscore my point, RSS & Syndication is now is being used to bring content to the mobile phones of people who have until now had zero or little access to a desktop computer – combined with mobile forums, chat etc.- the technology shortchanged are able to engage in mobile-to-mobile and mobile-to-PC communities.

The blogging world is now is overflowing with ways to send information – text, photos, video, geographical data – from a mobile device to a conventional Weblog or Web Site. But, what has been blatantly missing and quite critical is a community-based solution that provides a space where individuals can meet, share and interact with content from mobile device to mobile device – “closing the loop.”

Wireless Ink’s belief is that the availability of simple and flexible tools for the publishing, personalization and distribution of user-generated content is essential to empowering the masses.

We’re working on those tools and we could use your help. Take WINKsite for a free spin and let us know what you think.

…we’re listening.”

Comment by Debi Jones:

“There's one other critical component to the liberation of consumers. The habit of equating a device/phone purchase with network service purchase is a raw deal for consumers. Carriers providing a subsidy on device purchase ensures that consumers are saddled with a 2 year contract or they can pay $200 to $300 for release in exchange for a $50 discount on a phone. The math doesn’t make sense. Further, if consumers separate the purchase of their device from their purchase of a service agreement there’s no need to worry about disabled features (i.e., Verizon Wireless disabling Bluetooth to insure customers must download applications and content over their network).

Can anyone imagine buying a PC from their ISP? Consumers must demand the separation of what are clearly 2 purchase decisions, not one. VZW was sued by a consumer over the disabling of a published feature (bluetooth) on the phone they sold. It may take more consumer lawsuits to accomplish the fair availability and choice for consumers among devices. Carriers will make noises about they role in ensuring the device will work on their network, but that's bunk. All devices must pass FCC approval before they can be sold in the US. This process is sufficient for network operation.”

Google &Yahoo Extends Ad Networks To Mobile

Google Zeros In On Mobile Web from MOCO.NEWS | View Original Post Here
“Google has started a service that targets sites that are designed for use on mobile devices, using XHTML. “To use the Google service, people go to the company’s homepage via the web browser on their phones, type in their search query and select “Mobile Web (Beta)” as their search option.” There are no ads with the service yet…”

Yahoo Sells Ads On WAP Page from MOCO.NEWS | View Original Post Here

“Mobile content provider Mobile Commerce has secured a deal with search marketing firm Overture to launch a mobile travel deals search service…The WAP service, which will available to all networks, enables travel companies to bid for keywords listed on the Yahoo! WAP site.” It’s the same concept as on the internet, but on mobiles…it’s unclear from the article how the ads will be presented, but the three companies with the current highest bid will have their ads displayed.”

A Thought: Gee. WINKsite generated 110 mobile screen views in 2004 with zero promotion. Now if we increase the size of our audience and integrate these and other ad networks into WINKsite…Hmmm.

Create Your Own Mobile Blog (Windows Mobile Review)

Tips for Mobile Beginners: Create Your Own Mobile Blog by Suzanne Ross | View Full Article Here

Tested on: Windows Mobile-based Smartphone

“There are several types of mobile blogging. One is simply using your Smartphone to post to your regular blog. The blog doesn't have a mobile version. Most major blog sites offer some way to post to your blog with your phone.

Another type of mobile blogging is using your camera to snap a picture, and then posting it to your mobile blog with MMS or e-mail. You can then view your pictures on a mobile version of your site. Textamerica is one popular Web host that does this. They also put car ads on the free sites. It's probably worth it to pay to have your site ad-free, but it's up to you.

There is a text only, bare bones site designed for mobile device viewing. The only company I've seen offer this is Winksite. You can bring in your favorite mobile feeds, add a forum, add a survey, add announcements, and add a chat. The developers put in a lot of functionality, but kept the user interface simple. If you have a forum on a mobile phone, you probably don't worry about color and style. However, it may discourage some from posting, as they're used to mobile sites with photos. I think Winksite would be great for poets – especially those who write Haiku.”

“…I liked the extra features of a forum and survey offered by Winksite”

Note: Thanks Suzanne.

KDDI Ready to Roll-Out Free Mobile Blog (MoBlog) Service

By Gail Nakada, 17 May 2005 | View Original Article Here

Word to the Wireless — Japan's KDDI will launch a free mobile weblog system, dubbed Duoblog, for subscribers to its 3G WIN EZ Web service on 19 May. In a first from Japan cellcos, users can access and update these mobile blogs directly from their handset or PC through the KDDI Duogate portal. Duoblog sites will be fully customizable with backgrounds (skins), emoticons, images, and applications. Maybe your humble scribes here at WWJ should sign-up and join in the fun..!?!! Overseas mobile sites like WinkSite and Hip-Top Nation (to name a few) already provide tools to create free moblogs (mobile blogs) or mobile editions of web logs that can be accessed worldwide from Web enabled cell phones, PDAs and PCs.

At press time, NTT DoCoMo spokesperson Tomoko Tsuda stated that the company has “no immediate plans” to launch a mobile blogging site. Vodafone Japan, too, is taking a wait-and-see attitude, saying they would “monitor market developments in this regard.”

User-Generated Content: An Objection From One Of The Rabble

I take objection to a statement made on the Intercasting Corp blog. (View it here)

While I congratulate Intercasting Corp on the launch of Rabble and the FIRST mobile blogging community THEIR company has ever launched …

Rabble is NOT as I quote their post “the first mobile blogging community ever” or “fully mobile-only, self-contained community of mobile content creators and consumers” just like NewBay's FoneBlog ™, wasn't “the world's first mobileblogging solution” – as NewBay originally reported in 2002.

Certainly Intercasting Corp should be proud of what they have. I suggest though keeping the ego and hype in check. Besides, further qualifying their statement such as in – the first commercial, BREW-based, fully mobile-only, self-contained community of mobile content creators and consumers, incorporating LBS, launched on the Verizon Network in the US in 2005 – would sound a bit silly. Right?

This is not “Rabble” envy. I like what those guys have put together – but fair is fair. A statement like theirs once given “legs” by the media becomes a bit like competing with the Hawaiian Tropic girl they mention in the lead sentence of the post . I expect more from “The Populist Media Company”.

More soon on various players in the mobile community space, and how they break down by technology, model and timeline.

UPDATE
Shortly after posting my thoughts to the Intercasting Corp Blog I received this response:

“David makes a good point. Claims depend much on definition. Rabble is, as he points out, the first commercial, BREW-based, fully mobile-only, self-contained community of mobile content creators and consumers, incorporating LBS, launched on the Verizon Network in the US in 2005.

Since “mobile blogging” is difficult to define, I make a distinction between carrier-grade solutions, web-based solutions, wap-based solutions, thick client, thin client and one-way publishing platforms.

The better approach, as I am sure David would agree, is to claim we launched a cool application and we hope people like it.” – Posted by: Shawn Conahan at June 5, 2005 10:21 AM

Yes, very cool…

… and smartly done. And perhaps, I suffer from a bit of “Rabble” envy after all when it comes to the team Intercasting has put together.

As OB1-Wan Kenobi said, “Many of the truths that we cling to depend on our point of view.” I think real gentleman this Shawn must be.

Tsunami Relief – Help The Survivors And Their Families

Our thoughts are with the families and friends of the 125,000 people lost (and counting) during the Asia tsunami disaster. A great number of your fellow WINKsite members come from the countries affected , you may have even chatted with them in a WINKsite chat room or forum. The survivors and theirfamilies need our help. Millions face starvation and disease. Please do what you can by making monetary donations tothese organizations:

The New York Times: A Library And Cinema In Your Pocket

The New York Times takes notice of Wireless Ink’s mobile publishing efforts with”A Library And Cinema In Your Pocket” – by Doreen Carvajal (Article also appeared in The International Herald Tribune on Dec, 5th. under the title, “Plot Heats Up On Cellphone As ‘Mobi-Lit’ Tests A Pulse“.)

The article describes in broad strokes the efforts of various companies (including Wireless Ink/WINKsite) pioneering the publishing of media to be consumed on mobile devices.

The folks over at MocoNews also noticed our mobile book publishing efforts commenting, “This makes a welcome change from the normal content on mobile phones, which the carriers and other content providers are trying to keep as restrictive as possible.”

Read the full articles:

  • A Library And Cinema In Your Pocket, The New York Times
  • Plot Heats Up On Cellphone As ‘Mobi-Lit’ Tests A Pulse, International Herald Tribune
  • Books To Your Mobile Via WINKsite, MocoNews.net
  • Mobile Content “Almost Like Early Television”, paidContent.org

Read more about Wireless Ink’s thoughts and efforts:

Search Feedster LIVE From Your Mobile Phone

WINKsite has enhanced it's mobile feed services by providing mobile access to search results generated by the Feedster search engine.

  • Offered FREE of charge to individuals and non-profit organizations for non-commercial use.
  • Works on ALL web-enabled phones and PDAs.
  • Works on ALL open carrier networks worldwide.
  • Browser-based and hassle free. No download or installation required.

Direct Mobile URL For Searching Feedster from Your Mobile Phone:

http://winksite.com/feedster

Access From The WINKsite Mobile Portal “Main Menu”:

  1. Point your mobile browser to http://winksite.com
  2. Select “Feed Tools”
  3. Select “Feedster Search”
  4. Type search words then click “Ok”
  5. At that point you can:
    • View the search results
    • Send individual items to an email address
    • Subscribe to the result feed for future mobile access as a saved search (Requires a WINKsite account)
    • Browse 1000+ feeds in WINKsite's Feed Directory.
    • Start over

Access SAVED Feedster Searches From Your Phone
Each mobile site you create at WINKsite includes a “SYNDICATED FEEDS” channel. Using this channel as a “MOBILE FEED READER” allows you to connect to saved Feedster searches, your favorite Weblogs, and news feeds while on the go. We suggest you create a “Feedster” category to save your saved searches to. | Get Started In Under 3 Minutes

Mobile Browser Support
WINKsite's “Feedster Search” works on any web-enabled mobile phone or PDA running a WML v1.x, xHTML Mobile Profile(WML v2.0) or i-mode compatible HTML (cHTML) browser. | List Of Supported Mobile Browsers

Creative Commons Licensed Library Launches – Delivering Mobile Editions Of Books To Phones

The Creative Commons Library is the first in a series of works to be published on the Winksite Mobile Publishing & Community Platform. Winksite extends the power of publishing and distributing mobile books to the masses. The tools used are offered FREE of charge to individuals and non-profit organizations for non-commercial use.

Over the coming months the number of collections will grow to include thousands of titles available under Creative Commons license, in the public domain, and from leading publishers.

Accessing The Creative Commons Library
The works published within the The Creative Commons Library are available 24 hours a day, seven days a week from any web-enabled mobile phone or PDA (no downloading or installation required). We welcome your comments.

Note: Point your phone’s mobile browser to the URLs above to access the mobile book you are interested in reading.Each chapter within the book is 2 clicks away from a site’s “Main Menu.” The chapters are automatically broken up into multiple screens so memory starved mobile browsers don’t gag on lengthy content. There are smart links generated from chapter to chapter and a mobile email form is included for forwarding chapters to yourself or a friend. Each book’s Creative Commons license information is included in the email.

Winkbooks Explained – The Power of the Distributed Word
Mobile books, or “Winkbooks” are texts designed to be read on a web-enabled mobile phone.

Mobile publishing is a concept still in its relative infancy – partly due to the technology barrier that needs to be overcome by many prospective users. The idea that paper and ink should be forsaken for mobile phones is enough to make readers give an almost Luddite shudder. How can any mobile device approach the ergonomics and durability of a good quality book or reading the text on a PC or notebook? Who will read a book on a phone? Replacement however, is not the point. It’s all about distribution.

You see, there is a revolution going on all over the world. People from Japan to India to Europe to the United States and South America are engaging content on mobile devices in record numbers – in fact mobile access to the Internet has already surpassed desktop access. For tens of millions their mobile phone is their one and only pipeline onto the Internet, to knowledge it contains, and to each other. Their entire “connected” world is what they can publish and consume directly on their phone. Let’s connect everyone to all the great content and thoughts bouncing around the Internet. Don’t leave anyone out or behind or without a voice.

By providing a greater number of people with knowledge, you provide an even greater number with the potential to become involved. As I see, it is more than just publishing content. It is about the individuals it engages, the people it connects, the dialogue that develops, the community that forms and the collective action that can result.

The Future Of Mobile Books On Phones
Technology will continue to impact the way the world accesses and uses content on phones. At the moment we are at the same stage as early television, where the first TV programs were picture radio shows. The question that remains to be answered is – What shape will future works and content take? Our thought is to provide a new generation of authors and artists with the tools they need to self-publish, step out of the way, watch, listen then respond with innovations.

How To Get Started
A Tutorial will be published over the next few weeks showing you step-by-step:

  1. How to publish and distribute your own CC-licensed book to mobile devices utilizing Winksite’s Mobile Publishing & Community Platform.
  2. How to add your work to a “shelf” in the Creative Commons Mobile Library.

Meanwhile, please contact us if you have a CC-licensed book and would like us to help you publish it . We would be happy to lend a hand.

Development Roadmap

  • Ability to bookmark your location within a text and be “dropped” right back where you left off when you return.
  • Ability to search the Winksite mobile catalog and select titles to personalize your own unique collection.
  • Generate custom RSS feeds (e.g. Subscribe to a book feed where a chapter a day is sent to your feed reader).
  • Ability to import photo, audio & video content.
  • Integration with Our Media to mobilize personal media.
  • Standards support will include but not be limited to WML v1.x, XML, XHTML, xHTML Mobile Profile(WML v2.0), i-mode compatible HTML (cHTML), CSS2 and CSS3, OEBPS 1.2, and related specifications.

The Audience

  • According to the EMC subscriber numbers passed the 1.5 billion mark in the first week of June 2004. That’s roughly equivalent to one-fourth of the entire world population.
  • Globally, more people access the Internet via a mobile device than a tethered PC.
  • Mobile phones are the largest-selling consumer device in the world with annual sales exceeding the sales of PCs, TVs and DVD players combined.
  • NTT DoCoMo reports in September 2004 that about two-thirds of the Japanese population experiences the Internet solely through their mobile phones.
  • A report by the International Telecommunications Union (ITU), in May 2004, showed that Africa was the world’s fastest-growing mobile phone market, with use of handsets increasing at an annual rate of 65%.
  • According to Ministry of Information and Industry statistics, mobile phone subscribers in China increased by 40.3 million to 310 million as of the end of July 2004 out numbering land line users.
  • Indian mobile phone users grew to 44.9 million last month outnumbering fixed-line customers for the first time, according to the Telecom Regulatory Authority of India.
  • There are 171.2 mln wireless subscribers in the United States, according to an industry trade group, CTIA-The Wireless Association.

Goals

  • Revolutionize the way individuals and organizations publish and consume content over mobile networks.
  • Provide a new channel for distribution of texts that have been made available to the public for free.
  • Support the educational and recreational needs of a variety of mobile readers.
  • Contribute to the public library mission(s) of informational needs, literacy, lifelong learning, and recreational reading of the general public.
  • Create a richer, more productive learning environment for those without consistent access to a PC and wired Internet access.
  • Help get content onto subscriber’s phones and so grow the author’s audience.

Criteria for Inclusion in Winkbooks

  • Works must be in the public domain, published under Creative Commons License, or must be provided by publishers for free distribution to the public.
  • In determining accuracy and authority, electronic texts converted under the auspices of an educational institution are most highly considered.
  • When considering electronic texts, the existing format and organization must not present any significant obstacles for conversion.

Mobile Browser Support
Winkbooks can be viewed on any web-enabled mobile phone or PDA running a WML v1.x, xHTML Mobile Profile(WML v2.0) or i-mode compatible HTML (cHTML) browser. Browsers currently supported include:

  • Openwave Mobile Browser (v4.0 and up)
  • Nokia WAP Browser
  • Blazer (v2.x and up for Palm OS)
  • BlackBerry Browser
  • NetFront (v3.x)
  • Compact NetFront Plus
  • Opera (Symbian OS)
  • Wapaka (Pocket PC, Palm OS, Symbian OS, hiptop/Sidekick, QNX)
  • Pocket Internet Explorer (Microsoft PocketPC Phone Edition, Microsoft Smartphone 2002)
  • AvantGo (Limited support – Pocket PC, Palm OS, Symbian OS)
  • J-PHONE/3.0

About Creative Commons
A nonprofit corporation, Creative Commons offers a flexible range of protections and freedoms for authors and artists. They have built upon the “all rights reserved” of traditional copyright to create a voluntary “some rights reserved” copyright. Creative Commons promotes the creative re-use of intellectual works, whether owned or public domain. It is sustained by the generous support of The Center for the Public Domain and the John D. and Catherine T. MacArthur Foundation, and the Hewlett Foundation.Creative Commons is based at Stanford Law School, where it shares staff, space, and inspiration with the school’s Center for Internet and Society. For information, visit: http://creativecommons.org/

About Wireless Ink
Cold Spring Harbor, NY – based Wireless Ink, founded in 2001, provides mobile publishing solutions. Wireless Ink’s award-winning, community, Winksite has been created to change the face of the mobile Internet — making it easier for, and more accessible to, the masses. For information, visit: http://winksite.com

Found This Post Interesting?
Read more about Winksite and mobile access to content at the following links:

Thanks to the A.S.Kline Network for some of the concepts used in the second paragraph of “Winkbooks Explained”.