The moblogging world is overflowing with ingenious ways to send information – text, photos, geographical data – from a mobile device to a conventional Web Site. But what is blatantly missing and quite critical is a product or service that provides a space where individuals can meet then share and interact with content from mobile device to mobile device – “closing the loop.”

Winksite provides a tool for creating true moblogs: sites both publishable and accessible via phones and other mobile devices. Taking that much deeper, Winksite integrates this content with mobile-to-mobile networking features, transforming your mobile device into a powerful publishing, collaboration and coordination tool, increasing its utilitarianism.

Winksite offers a feature-set unusual in the mobile space: user-configurable chatrooms, standard-issue blogs, RSS-to-Mobile aggregation, form wizards for audience surveys, and more. Navigating a Winksite will be familiar to anyone who’s ever used menu-driven iMode sites – or voicemail, for that matter: it’s a simple matter of paging down through screens of options. Simplicity is key to its appeal. No programming knowledge or software skills are necessary.

What Makes A Moblog Useful?
The concepts of networking analysis and socially translucent systems are critical to the creation of truly useful mobile communities. After all, it’s really all about providing features that support the needs of various networks (as described in Ross Mayfield’s “Ecosystem of Networks”): (1) the “Me” network, consisting of one person who needs personal productivity tools, (2) the “Creative” network, in which a dozen or more people collaborate on a project, (3) the “Social” network, in which hundreds of people share a common interest need to communicate, and (4) the “Political” network, in which thousands of people need to access breaking news and calls to action.