Mobile SEO – June 25th at Mobile Monday NY

Several days ago Bango published statistics which confirm that the United States is at the forefront of a mobile web growth with a three fold increase in usage over the last year. The report mentions in part, “This rapid rise, taking the US to second position behind the UK, is being fueled by the increasing popularity of mobile search as a way of finding new content and services.”

Join us at Mobile Monday NY on June 25th to discuss Mobile SEO.

Mobile SEO – Optimization of SEO for the small screen. The challenges. The opportunities.

The format for this event will be a panel discussion with audience questions/discussion.

The following are some of the topics the panel and audience will explore:

  • Where is the mobile industry when it comes to SEO?
  • How different is mobile search from the desktop search versions?
  • How does America search mobile?
  • What opportunities are available to marketers and content owners? What are the challenges to the people they are trying to reach?
  • Are there any efforts from a standards perspective?
  • Tips & Tricks to optimize your mobile site for SEO.

Networking with refreshments and snacks (graciously provided by our host Samsung).

Agenda:

  • Welcome/Intro
  • The Moderator: Michael Sharon, Socialight
  • The Panelists:
    • From the Search Engine Perspective –
      Sean Owen, Google
    • From the Agency & Brand Builder’s Perspective –
      Rachel Pasqua, iCrossing
    • From the Developer’s Perspective –
      David Harper, Winksite

Additional panelists pending.

Cost: FREE.

When: Monday, June 25th, 6:45-9 PM

Where:

Samsung Experience Center

Time Warner Center – Shops at Columbus Circle

10 Columbus Circle, 3rd floor

New York City, New York 10022

(map)

At the intersection of Broadway, Eighth Avenue, Central Park South and Central Park West.

Subways to Shops at Columbus Circle: A/C, 1/9, B/D to 59th Street/Columbus Circle

Winksite Nominated for CNET's Webware 100 Awards.

Winksite has been nominated for CNET’s Webware 100 Awards in the mobile category. If you enjoy Winksite, please spare a moment to vote for us here.

Webware 100 ButtonThe Webware 100 represents the top 10 sites in 10 different categories, and we’re up against some really cool services – Yahoo oneSearch, Google Maps Mobile, Gmail Mobile and 1-800-GOOG-411, Where by uLocate, Widsets, MyStrands, and TellMe among others. (Hey, there are some friends on this list!)

Webware, a CNET site, provides the latest information on Web 2.0 sites, services, and applications. Its timely and relevant blog entries about hundreds of web-based services, such as wikis, blogs, and social networking sites, help users determine the best products for them to use in their daily lives.

Veteran tech journalist and Webware Editor Rafe Needleman had this to say about Winksite after we presented to a panel he was hosting at the Under The Radar Conference on mobility in November,

“I had no idea it was so easy to make a mobile version of a Web site. My vote for the best of the bunch for mobile content today is Winksite. It uses WAP, the simplified, text-based browser technology that’s the Mama Bear of mobile content–neither as rich (or slow) as a full Web browser interface nor as linear and limited as SMS.”

Sprint WTF?

UPDATE: A representative from Sprint has since contacted me after noticing my post, apologized, and provided the information sought after. David Harper

At Winksite, we test our service on many phones across many networks. Volunteers overseas (along with our log reports and emulators) keep us informed on how we’re doing abroad. In the US we also have volunteers who watch over us but for daily testing we like to keep several phones on hand across several US networks – Helio, T-Mobile, Cingular, Verizon, and Sprint. Needless to say it’s always a fun day when we head over to one of the local stores here on Long Island to pick up some new phones.

Well today we needed to upgrade our Sprint line-up so a couple of us drove over to the local Sprint store. We had preselected a few phones online but we like to check the mobile browser type and version be purchasing to make sure we’re sampling a range of releases. Sometimes though display models on the floor are not the working models so we can’t check ourselves. That being the case with one of the phones we were looking to purchase we walked over to one of the sale assistant’s for help. The “Retail Communications Consultant” told us that he didn’t know what the browser was and that we could check for ourselves online. I mentioned that the browser type/version wasn’t available online – that this was important to us – so could we look at a working model. He told us that wasn’t possible but that we could call Sprint tech support. We were looking to make an immediate purchase during our lunch break so I asked him if he could facilitate that call and help us get the information we needed. Note: There were several “Retail Communications Consultants” in the store at the time – we were the only customers.

He abruptly responded, “No. I won’t”, and handed me a piece of paper that he had hastily scribbled the number on.

He went on the say, “That if I needed to know what the browser was I could find out myself.”

With surprise I then said, “So here I am – a customer – wanting to buy a phone – you won’t find this out for me? You’re not willing take a few minutes to do that?”

To which he loudly and quite arrogantly responded, “No, I’m not willing to do that.” The other sales people, who were aware of the dialog between us offered no assistance. They were too busy chatting with each other a few feet away.

I said, “Your kidding me right? You won’t help me?”

The “Retail Communications Consultants” said, “No. I’m not.”

Incredulous that this was his attitude, I simply said “Fine”, crumbled the paper with the number and tossed it back to him.

“Thanks for valuing me as a customer”, and turning to the person with me I shrugged, rolled my eyes and said, “Let’s go.”

What a bummer, “Buying New Phones Day” had turned a bit sour…

…and after enjoying Sprint’s “Ambassador” program in the past, and thinking well of them, I’m now left at a loss as to what to think.

Customer support has always been important to me – I practice what I expect. My family having been in the food business taught me to be polite and helpful – my job was to ensure the customer always had a great experience, and that you needed to please people one forkful at a time.

So, if anyone from Sprint Customer Service reads my blog (or has the ear of Gary Forsee, Sprint CEO) – I ask you and him. What the fuck?

On another note, we received the new Ocean the other day from Helio (an MNVO working off the Sprint network.) We needed to change the number; they did so without fuss and the support person ended the call with, “I hope this number is lucky for you.”

Now that’s an attitude that makes you feel good.

People First. Charlie Schick's Mobile Lifestyle Manifesto.

A few of us here in NY (Semapedia, area/code, Socialight, and Winksite) have been kicking around the idea of a Mobile Bill of Rights and planned on discussing it at MobileCampNYC on the 19th.

I’ve been trying to sort out my own thoughts as to where to begin…

…and then I saw Charlie Schick’s Mobile Lifestyle Manifesto.

I can’t speak for anyone else but I like the base Charlie has put together here.

Well done Charlie. Well done.

Mobile Lifestyle Manifesto

  • We are 3 billion strong, respect us – you serve us, you help us.
  • We are not consumers, but active participants in our lives.
  • We want to actively connect and communicate with others, not passively receive.
  • Content is not the end point, but also the start and the middle, too – a catalyst for conversation.
  • Don’t let technology interfere, we want to do things that just work, not fiddle, even if we know what we need to fiddle with.
  • Keep us happy, or we will look for happiness elsewhere.
  • My life is hyperconnected – a lot of stuff coming in and a lot going out. I have no problem with this, so don’t mess my flow, but be a part of it.
  • Keep everything I do smooth, easy, beautiful, and simple.
  • Show me the seams: Don’t obscure things either by making them too complex or too simple.
  • Help me when I’m mobile. Help me when I’m not. Give me the right metaphors for the right moments – don’t mix them up.

See You at MobileCampNYC: Saturday, May 19th

A group of mobile activists are pulling together MobileCampNYC. I’ll be running a session titled, “One World. No Borders. Few Rules. Growing & Managing Off Portal Mobile Communities.” Hope to see some of you there.

MobileCampNYC is bringing together mobile enthusiasts, explorers and professionals from the NYC metropolitan area to share the current state and their visions for the future direction of mobility. MobileCampNYC hopes to support the many voices helping to unlock the potential of a truly digital life. Topics may include – but are not limited to – mobile gaming, entrepreneurship, social mobility and presence, near field communication, physical hyperlinking, mobile storytelling, the importance of open standards, protocols, and platforms, linux based devices, and mobility on other continents.

Please note that MobileCampNYC is going to have a limit of 100 people to take part in this camp so RSVP while you can by adding your name to the Wiki page.

When
Saturday, 19th of May

Where
Downtown Conference Center
157 William Street (NW corner of William & Ann Streets)

Schedule

    Friday 18th of May

  • Meet and Greet
    Saturday 19th of May

  • Morning sessions
  • Lunch
  • Afternoon sessions
  • Awards and Wrap up

Sessions to Date

  • Building a “Poor Man’s SMS Gateway” using Symbian and Ruby, Jose Marinez, http://jmarinez.typepad.com
  • One World. No Borders. Few Rules. Growing & Managing Off Portal Mobile Communities. David Harper, Winksite
  • Hyperlink your world – Physical Hyperlinks and their application in the real world. Alexis Rondeau, Semapedia.org
  • Racoon Mobile Webserver – Running Apache on mobile phones. Will Turnage

Preview: MobileOK Templates

Winksite is the first standards compliant mobile Website builder that also includes mobile-tuned community features such as forum, chat, and polls.

See for yourself how one set of our beta XHTML presentation templates rate at dotMobi. dotMobi’s MobiReady Report tests the mobile-readiness of a site using industry best practices & standards. Ready.mobi uses industry standard tests developed with the W3C and leading mobility companies. Ready.mobi provides an analysis of how your web content is likely to function on a mobile device. Many tests performed by ready.mobi are defined by the W3C in the MobileOK Basic Tests 1.0 document. It is currently in review.

Boing Boing Mobile (Scores 5 out of 5)
http://winksite.com/xhtml/ms_main.cfm?susid=2906
Direct link to Mobi Ready score for Boing Boing Mobile.

Metroblogging Mobile (Scores 5 out of 5)
http://winksite.com/xhtml/ms_main.cfm?susid=12840
Direct link to Mobi Ready score for Metroblogging Mobile.
View Metroblogging Mobile on the Opera Mini Simulator.

What About My Winksite?
If you have a Winksite of your own use this URL string:
http://winksite.com/xhtml/ms_main.cfm?susid=%5BWINKSITE_ID%5D replacing [WINKSITE_ID] with your Winksite ID #. Paste this URL into the MobiReady Report located at http://ready.mobi/

Roadmap
We still have several weeks to go to take these templates out of beta but the following roadmap will give you an idea of where we’re heading with them. …the plan vanilla look of the current templates will get alot sweeter looking prior to release.

Release 1: Standards Compliant & SEO
  • XHTML MP standards compliant presentation templates
  • Site-level Google Mobile Sitemap file (sitemap.gz)
  • Choice of design templates
Release 2: Custom Templates & Media Support
  • Mobile-tuned WYSIWYG Editor
  • Support for logo
Release 3: Sites for Small Spaces
Presentation templates to support gamers and their favorite devices. …and who’s WiFi connected, portable version of the Internet has been largely ignored by publishing platforms and communities. We’re changing that.
  • Presentation support for Nintendo Wii, DS Lite and Sony PSP gaming device Web browsers

"An Open Letter to Intercasting Corp" or "Rabble WTF" or "Where Is Wikipedia When You Need It Most?"

I’ve never made a big deal out of things Winksite has done “first” but after one too many statements put out by companies claiming to be the “first,” I’ve decided to call one of them on it as it impacts Winksite’s history. I’m simply calling it as I see it and if anyone thinks I have any of this wrong please feel free to respond in my comments otherwise. I suspect this will be the first in a series.

1. Intercasting/Rabble

“In 2005, we shipped the first carrier-grade social networking product in North America and have leveraged our experience to build the absolute best consumer application available.” — Intercasting Web Site

I politely called these guys on this type of thing once before in 2005 when they claimed to be “the first mobile blogging community ever.” Various Japanese and European services had them beat by several years at the time. I playfully suggested they were actually, “the first commercial, BREW-based, fully mobile-only, self-contained community of mobile content creators and consumers, incorporating LBS, launched on the Verizon Network in the US in 2005″ – but we agreed that would sound a bit silly and settled on that what they did was “cool.”

Well now several years later the Intercasting guys have rewritten history circa 2005 again and claim to have been “the first carrier-grade social networking product in North America.” Sorry guys – I’m going to have to call you on this one also.

You were not the first. Not then and not now either. Winksite beat you by four years. In 2002, Winksite was using RSS feeds to mobilize blogs and otherwise publish content to mobile communities (a true first). These mobile spaces came bundled with mobile-tuned social services like chat, forums, events, and polls making these syndicated content spaces social and interactive in nature (also a true first). As far as carrier-grade, I’m confident our open “internet-grade” platform is serving more regular users (250K mobile uniques per month), on more carrier networks worldwide (150 plus), than Rabble is. I also suspect that we have spent a fraction of the money to get there (bootstrapping it with a few hundred $K over 5 years — yes we got in perhaps a bit early) than Intercasting’s investors have laid out to date for Rabble (approx 6 million). … And if the definition of “carrier-grade” means having been “approved” to run on a carrier portal – talk to Helio.

I’m sure the guys from Intercasting will respond with brilliant repartee and disagree with me on their blog (or in private) but when we sat down for breakfast in NYC in 2004 or so they already knew Winksite was a web services and social network mash-up — long before the term even existed. No amount of PR spin, event panel rhetoric, or VC money can change that.

Fest Mob – A Mobile Social Experiment

Lance Weiler who has been terrifying people for years with films such as the creepy-crawly 1998 DIY cult hit “The Last Broadcast” and more recently “Head Trauma” is now looking to bring people together (rather then scare them away) with Fest Mob.

FEST MOB A NEW SOCIAL MOBILE EXPERIMENT TARGETS THE SLOPES OF PARK CITY TO CAPTURE THE FESTIVAL EXPERIENCE IN REAL-TIME.

The “fest mob” is a social mobile experiment that makes use of a “mashup” of freely available websites and web 2.0 services. The goal of the experiment is to capture the festival environment from various perspectives in real time. Participants will be using mobile phones to text, photograph, and record their daily activities.

“Since I won’t be able to make the annual pilgrimage to Park City this year, I started thinking about how I might be able to experience it first hand. The fest mob is a way for people who can not make it to the festival, to interact with those who can, in a sense creating a social network around the experience.” Says founder Lance Weiler

Festival goers use mobile phones to document what they are watching, attending, eating, drinking and seeing. Those who cannot attend the festival are able to contribute questions, comments and news that they are reading about the festival online.

The results can be viewed in real-time at http://workbookproject.com/mob via a mobile site http://winksite.com/workbook/mob or on a mobile phone by texting FOLLOW FESTMOB to 40404.

//

Joining the “fest mob” is a simple process for more information visit http://workbookproject.com/mob

The “fest mob” is an experiment by the Workbook Project, a “social open source project” for content creators that attempts to bridge the gap between technology and filmmaking. The Workbook Project was founded by digital pioneer Lance Weiler who is the writer / director of THE LAST BROADCAST and HEAD TRAUMA.

The “fest mob” mashup was made with the following sites and services:

Twitter
Winksite
Flickr
Ning
Musicplayer at sourceforge.net
WordPress

Winksite & ShotCode Team Up

Previously I’ve written about the need for connections between the physical world and the mobile Internet, “Mainstream America is Ready for Bar Codes – Converging “Realspace” and “Mobilespace“‘. I’ve also expressed my opinions on various aspects of how that should work in the comments area over at Tommi’s S60 Applications Blog. Along the way Dennis the founder of ShotCode) and I got to talking (original intro courtesy of Oliver Starr) and convinced each other that we should team up and see where it would lead. As such, I’m pleased to announce that Winksite now supports ShotCode.

ShotCode is the flagship product of OP3, a Swedish / Dutch organization in the proximity marketing space and enjoys the strongest customer portfolio in the mobile barcode scanning market outside of Japan & Korea.

Details follow:

Did you know that creating a mobile webpage can be as simple as creating a webpage for ‘the regular Internet’? Did you know that instead of typing a lengthy Internet address on your mobile phone, you can access each mobile webpage in three clicks? Did you know that mobile Internet usage is on the rise as people look to access content that is important to them while away from their desktop? These are the exact areas of operation for Winksite and ShotCode which is why these highly compatible companies have decided to join forces to provide connections between the physical world and the mobile Internet.

Winksite is the world’s largest, standard’s based mobile publishing platform and community portal. Individuals, companies, and brands use Winksite to publish mobile Internet sites bundled with mobile-tuned community features like chat, forums and surveys. By providing easy-to-use tools, Winksite has successfully created a friendly platform where anyone can claim their own piece of the mobile Internet.

ShotCodes are circular sequences of black and white blocks that represent an internet address. By installing the free ShotCode software on your mobile phone you extend your camera’s functionality into that of a ShotCode reader. The ShotCode works much in the same way as the reading of barcodes in supermarkets, you point your phone’s camera at a printed ShotCode, click, and your phone’s browser is automatically connected to the corresponding internet address.

From today every Winksite has its own ShotCode, simply click the ShotCode icon for the listed Winksite and you’ll be able to scan & connect using your ShotCode Reader. For Winksite publishers ShotCodes are available in various formats for ease of printing and distribution.

Currently ShotCode and Winksite are in talks with several large international brands to offer the combined service bundled with promotional products such as personalized t-shirts, Winksite/ShotCode business cards, personalized ShotCode stamps, stickers and more.

Dennis Hettema, founder of ShotCode, “Winksite’s community proves to the world that mobile isn’t a thing of the future, with over 25 million page views per month it’s pretty clear that people use mobile web pages today.”

David Harper, founder of Winksite, “ShotCode’s unique shape makes for an attractive and recognizable symbol that is easily branded or used in more personalized outings. With customers such as Coca Cola, Heineken and Xbox, ShotCode has proven to be the frontrunner in this exciting market. We’re enthusiastic about offering these real world hyperlinks to the Winksite mobile community for free.”

WordPress Ultimate Gamer's Pack

Download the WordPress Ultimate Gamer’s Pack
For Nintendo Wii and DS-Lite, Sony PSP…and next week come back for the Apple iPhone version.

Why is Winksite Providing These Plugins?

  • Share the love. We personally use WordPress and think these plugins are useful.
  • Sites for small spaces. We use these plugins as part of our Winksite template R&D to support gamers and their favorite devices. …and who’s WiFi connected, portable version of the Internet has been largely ignored by publishing platforms and communities. We’re changing that.
  • The future is in your hand. Come back in the near future and we’ll give you a preview of our iPhone-optimized templates (and widgets) and how it will integrate with Winksite.

About the WordPress Ultimate Gamer’s Pack
The WordPress Ultimate Gamer’s Pack is an essential set of plugins that automatically renders an optimized version of your posts and pages when visitors come to your blog on a Nintendo Wii, Nintendo DS-Lite, or Sony PSP. Each device is automatically detected, there is no configuration needed. The theme used by each plugin optimizes your blogs layout and fonts for each device. For example, the Wii Edition plugin uses the “Wii” font at sizes that provide for easy reading on TV screens.

Why Are These Plugins Useful?
Less hassle scrolling, zooming and switching between display modes.

Webpages on the Wii are hard to view on default zoom and on many pages (designed wider then 800 pixels) you will have to scroll from side to side. In addition, font sizes that work on a computer screen don’t render well on a TV screen. Large web pages also gag the Wii from time to time, failing to load and/or bookmark properly. With the DS-Lite the plugin provides a fast loading and readable version while in overview mode. The PSP is delivered a version that eliminates the horizontal scrolling (and reduces the vertical scrolling) required to read your posts and pages.

Installation Instructions

Download the WordPress Ultimate Gamer’s Pack Plugin.
Note: Within the ZIP file you’ll find 3 plugins with various readme.txt file for each.

WordPress Wii Edition Plugin (v1.3)

  • Drop the wp-wii.php file in your wp-content/plugins directory
  • Drop the wp-wii directory in your wp-content/themes directory
  • Click the ‘Activate’ link for WordPress Wii Edition on your Plugins page (in the WordPress admin interface)

WordPress DS-Lite Edition Plugin (v1.0)

  • Drop the wp-dslite.php file in your wp-content/plugins directory
  • Drop the wp-dslite directory in your wp-content/themes directory
  • Click the ‘Activate’ link for WordPress DS-Lite Edition on your Plugins page (in the WordPress admin interface)

WordPress PSP Edition Plugin (v1.0)

  • Drop the wp-psp.php file in your wp-content/plugins directory
  • Drop the wp-psp directory in your wp-content/themes directory
  • Click the ‘Activate’ link for WordPress PSP Edition on your Plugins page (in the WordPress admin interface)